8 Tips on launching a successful e-mail marketing campaign
by admin on Jun.01, 2010, under Email Marketing
No email marketing campaign will be successful if no one actually reads your emails. There are various rules of thumb that you can follow that will encourage people to actually open your emails and to improve their readability.
1. Decide what it is you want your e-mail campaign to accomplish. Do you want people to buy a product or service, or do you just want them to go to your Web site and opt into an e-mail list?
2. Plan out your email campaign flow. Let’s admit it: it’s easy to get lazy about thinking ahead. But it pays to think ahead with email marketing. Plan out the sequence of the email marketing flow and use tools to automatically trigger the right messages.